Project Name

Brazil World Cup

My Role

Product Designer

Project Type

Web

Project Year

2013

THE PROJECT

Site Redesign

As the lead designer for Placar soccer brand's website overhaul project, I was tasked with a high-stakes challenge in preparation for the 2014 World Cup in Brazil. With the expectation of a significant increase in traffic during the tournament, I led a cross-functional team of designers and developers to deliver a meaningful and impactful online presence for the brand. Under tight timelines, I navigated the challenges of creating an engaging and functional website that showcased the brand's expertise in the world of soccer and met the demands of the world-famous tournament.

AGILE

The Right Cadence

With the tight deadline for the 2014 World Cup looming, I took the lead in redesigning Placar soccer brand's online presence. To ensure seamless collaboration between design and development teams, I quickly adapted my workflow to ensure efficient and timely execution. Through trial and error, I found that staying one sprint ahead in my design work was crucial in avoiding delays and keeping both teams on track. This allowed us to deliver a well-designed website that was ready to handle the expected surge in traffic during the World Cup in Brazil.

APPROACH

Fast & Consistent

In this project 2 deliverables that had a huge impact, and was essential to align the communication and also the process between team and stakeholders.

Paper prototypes - Rather than sending screenshots back and forth, I used paper prototype in our daily meeting
Styleguides - We started to use them and document it, generating templates and PSDs of the assets. They ensured consistency of a brand’s visual identity in new designs.

LEARNINGS

Guerrilla Usability Testing

In order to maximize the impact of our limited UX budget and short timeline for the Placar soccer website redesign, I utilized guerrilla usability testing. This approach proved to be a cost-effective and swift method of uncovering user trends and observing their behavior, allowing us to make meaningful improvements to the user interface and enhance the overall user experience.

THE IMPACT

Key results

Increase the pageview of the website by +30%

Championships pages had bounce rate decrease 18%

Overall SEO rank of the website became better

During the World Cup, the magazine signature increased by +25%

I learned to appreciate soccer?

Ray Santos

For any further info or if you would just like to
reach out to me and say hi.

Vancouver, BC - Canada
Contact: renanfscanada@gmail.com
Instagram: @renanfsdesign
Linkedin: @renanfsdesign