Ray Santos – Product Design Manager

Hi, I’m Ray 👋

Product Design Manager with 19 years of experience turning business goals into meaningful digital experiences. 7 years building high-performing teams, bridging human needs and business outcomes, and driving meaningful change.

Product Design Manager at Thinkific

Since 2025, I've led design at Thinkific through its shift to AI. My team has shipped AI-native enterprise software. I also built our AI design operations: a library of Claude skills, plugins and agents now used across Design, Product and Engineering. And I moved my team to AI-assisted workflows, including code-based prototyping with Claude Code and Cursor. Much of my work over the past few years is under NDA, as it ties directly to company strategy, so I’m unable to share it publicly here. I’d be happy to walk you through it on a call.

Thinkific

Discovery to solution: validated what creators needed and aligned stakeholders on a moderator role, which helped increase community engagement by 89% compared to 2021

View Project

Thinkific +

Research to strategy: led generative research, interviewed with 21 scaled customers that shaped strategy and roadmaps across product teams.

View Project